What we doAn embedded GTM team that builds repeatable revenue
The details change, but the core GTM bottlenecks don’t. ICP drift, fuzzy positioning, inconsistent pipeline, and missing operating cadence show up in nearly every company. Luminal’s work is about finding the constraint quickly, aligning story and motion, and building systems that compound beyond the initial push.
The GTM machine
How we do itPositioning
Luminal sharpens what you do, who it’s for, and why you win — then turns that into messaging and proof that sales and marketing can actually use. No vague “vision,” just language that lands with buyers and investors.
Pipeline
We build a predictable pipeline engine across the channels that fit your stage — outbound, partnerships, founder-led, content, paid, and community. The goal is simple: a steady flow of qualified conversations, not a spike-and-crash calendar of campaigns.
We diagnose where deals stall and fix the mechanics: offer, sales story, objections, follow-up, and enablement assets. Then we run an operating cadence that increases win rate and shortens time-to-close without turning your team into a meeting factory.
Conversion
Revenue Systems
We set up the systems that make growth repeatable: CRM hygiene, lifecycle and attribution, handoffs, dashboards, and weekly metrics that actually mean something. You get a revenue machine you can run, not a spreadsheet held together by hope.
Go-To-Market
We turn your ICP, pricing, packaging, and channel strategy into a plan that’s executable this week — and measurable this month. Then we embed with you to run the motion until it becomes a repeatable revenue engine.
